Emmys 2009 Alive Expo/ Green Pavilion/ MixMedia Luxury Lounge

Founded and led by Kim Shimmel of MixMedia, LLC she and her partner Patrycja Siewart-Towns have brought to life a brand, entertainment & specialty product placement company offering sponsorship opportunities in film,  television and high-profile events to establish celebrity association for their clients.  MixMedia was the first company to introduce “GREEN” to Hollywood back in 2004 and got the ball rolling on ECO-Luxury Gifting Suite events that now surround the Red Carpet events at the Emmys, Sundance Film Festival and Oscars.  

“Patrycja and I make a terrific team,” Shimmel said.  “She was raised in Poland and has an old world, knowledge of healing remedies.  She started Alive! Expo years ago and came on board MixMedia with 15 years experience in the natural product industry.  We sponsored Al Gore’s “Inconvenient Truth” film at  the Sundance Film Festival years back, and it certainly influenced the direction I took with my company.  Several Gifting Suites are associated with the award shows, but Patrycja and I think of ourselves as more an educational,  interactive event rather than a Gifting Suite.”      

MixMedia/Alive! Expo Green Pavilion caters to small/midsize companies throughout the nation, offering film production, marketing and television know-how to market products.  The 2009 Emmy ALIVE Expo Green Pavilion Luxury Lounge was such an occasion.  The two-day event at the Sofitel Hotel, in L.A. hosted the Best-of-the-Best in eco-friendly products.  The celebrity turnout to support efforts to “Live Green” was overwhelming!  

The event benefitted the non-profits  Project Green and The Creative Coalition’s Art & Soul coffee table book featuring an array of celebrity photos by Pulitzer Prize-winning photo- grapher Brian Smith.  Emmy nominees such as Andy Serkis and Christian Clemenson joined Amy Brenneman, Candice Cameron Bure, Antonio Sabato Jr., Tom Arnold, Daphne Zuniga, Debi Mazar, Andrea Bowen, Michael McGrady (NBC’s Southland) and Sara Rue for the photo shoot.

Guests received fabulous green goods such as Dr. Garth Fisher’s Cellceutical SkinCare, Diamond Nexus (lab generated diamonds and jewels) and spectacular natural products from Aubrey Organics.  The Proposal’s funny guy Oscar Nunez, along with cutie pie Isabella Acres (Better Off Ted), Lorna Scott, Lee Reherman, (Showtime’s Look) Jane Graves, Corey Reynolds, Christina Robinson (Dexter), Kenny Johnston (Saving Grace), and Cassidy Lehrman (Entourage) all stopped by and enjoyed the natural food and drink products, along with all of the wonderful gifts.

No doubt Shimmel and Towns are two powerhouse event promoters, who just happen to not only believe in what they do, but live to support the betterment of the world and all who inhabit it.  They have created several  unprecedented eco-friendly platforms on which hundreds of companies can showcase services and products to thousands of consumers worldwide.

This year’s 2009 Emmy ALIVE Expo Green Pavilion/MixMedia Luxury Lounge sponsors included: Dr. Garth Fisher’s line of skin care products, Cellceutical SkinCare, Whole World Baby with Stacey Martino; Hand Sewn Organic C­­­lothing, Kathleen Kirkwood, Shape Wear; Aubrey Organics, 100% Natural Hair, Body & Skin products; North American Herb & Spice, Oregano Oil; Explorer’s Bounty, Organic & Sustainable Coffee, Tea, Dehydrated Fruit and Chocolate Covered Nuts; Zico, Natural Coconut Water; Tuwa Elements of Earth, Natural Jute Bag; Egg Whites International, Perfect Protein Drink; We Pilates Clothing, Organic Wear for Pilates & Yoga; Dr. Barton Goldsmith, with his book,    

“Emotional Fitness for Couples: 10 Minutes a Day to a Better Relationship” and Michaels Naturopathic Products; Naturopathic Superior Antioxidant Complex; also Diamond Nexus, Lab Generated Diamonds and Jewels; Natural Approach to a Healthy Relation- ship; Red Hair Girl Designs, Green Greeting Cards and Jewelry made from Recycled Materials; Fat Cat Energy Drink, Vitamin Energy Supplement; also LA Limousine; Property Maid, eco friendly cleaning company;  Paws & Claws Pet Company; GotWheatGrass.com, Pure Organic Wheatgrass; AnneMadeArt.com, Recycling Can Be Beautiful; Fuzzy Green Monster, organic eco-friendly children’s apparel; Chews 4 Health; Zrii; and Deepok Chopra’s health drink.

MixMedia strategic partner—Alive! Expo “The Natural Products & Green Living” consumer event showcases companies specializing in natural, organic products, foods and environmental, recyclable green and eco-products for home, family and pets; consumers find naturopathic, alternative practitioners, chiropractors and can purchase premier quality vitamins and supplements, and meet health food retailers and community non-profit organizations.  The Expo is held each year in Atlanta, Georgia. It’s fun and exciting for the entire family.”

“We are not party planners, but many party planners duplicate our events. Patrycja and I not only live a GREEN life, we encourage all individuals to better health, wellness, fitness, environmental and GREEN living with natural, organic, alternative products and solutions, advanced medicine research, education, nutrition, exercise and a clean lifestyle,” said Shimmel. According to Shimmel, especially in today’s  economy, smaller to middle sized businesses need all the help they can get because they may have great services and products, but if they can’t get the attention of consumers they don’t have a chance.  

“We are not party planners, but many party planners duplicate our events.  Patrycja and I not only live a GREEN life, we encourage all individuals to better health, wellness, fitness, environmental and GREEN living with natural, organic, alternative products and solutions, advanced medicine research, education, nutrition, exercise and a clean lifestyle,” said Shimmel.  “We help people grow as entrepreneurs, and then get their businesses to expand,” Shimmel points out.

 “Many people who show- case their amazing services and products at our events go on to become nationally and internationally successful.  It all starts with making sure that consumers see what you have to offer.  As difficult as it is for main-stream companies to make it—it is doubly hard for GREEN companies because GREEN is still a niche product, and the organic, natural ingredients in these products are very expensive to work from.”

Needless to say finding ways to give back to the world is a top priority for Shimmel and Towns.  In keeping with their joint effort to better the world, with Patrycja spearheading, they co-founded the non-profit charity Project GREEN, that will help to preserve GREEN spaces for all future generations.  Project GREEN consists of establishing sleep-away “Back-To-Basics” summer camps for under-privileged children of all ages that will bring them back to the basics such as teaching them how to grow their own food, cook or prepare natural and organic diets.  Another of Shimmel and Towns pet charity projects is appropriately called—Paws & Claws Pet Club—an online membership/social community of pet lovers—with benefits.  The monthly membership includes everything from pet insurance to discount coupons on pet food and health services and products.               

For Information on how to showcase your services and products or become involved 

with one of the other Alive! Expo Green Pavilion/ MixMedia events:  

Mix Media LLC Brand Entertainment

www.mixmediallc.com 

www.aliveexpo.com

www.projectgreenusa.org

www.paws&clawspetclub.com

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