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	<title>Beverly Hills Times Magazine</title>
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		<title>SUPERA TECHNOLOGY (BSKS.OB)</title>
		<link>http://www.beverlyhillstimesmagazine.com/2012/01/17/supera-technology-bsks-ob/</link>
		<comments>http://www.beverlyhillstimesmagazine.com/2012/01/17/supera-technology-bsks-ob/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 00:14:10 +0000</pubDate>
		<dc:creator>Suzanne</dc:creator>
				<category><![CDATA[Editorials]]></category>

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		<description><![CDATA[Story by: Suzanne Takowsky A patented high storage biometric identification security card technology is about to hit the global market, putting computer hackers, credit card thieves, Internet predators, and insurance fraud criminals out of business! Wireless, retail, ID systems, Internet, healthcare, banking, finance, transportation, government, travel, entertainment, education—our lives revolve around communication, technology and, the [...]]]></description>
			<content:encoded><![CDATA[<p>Story by: Suzanne Takowsky<br />
<a href="http://www.beverlyhillstimesmagazine.com/wp-content/uploads/2012/01/supera.jpg"><img src="http://www.beverlyhillstimesmagazine.com/wp-content/uploads/2012/01/supera.jpg" alt="" title="supera" width="575" height="350" class="alignleft size-full wp-image-3710" /></a><br />
A patented high storage biometric identification security card technology is about to hit the global market, putting computer hackers, credit card thieves, Internet predators, and insurance fraud criminals out of business!</p>
<p>Wireless, retail, ID systems, Internet, healthcare, banking, finance, transportation, government, travel, entertainment, education—our lives revolve around communication, technology and, the power of the Internet. Taking that into consideration, which of us hasn’t experienced a heart-stopping moment of vulnerability when without warning, the technology that we so desperately depend on—turns out to be—not dependable at all! Think about it. Computers get attacked with a virus, bank accounts get hacked, mobile phones get lost, credit cards get stolen, or some outer space glitch in a government, hospital or corporate computer decides to eat or misplace our ID records. More bad news follows as we find ourselves at the mercy of whoever happens to answer the hysterical customer-service-hotline. Depending on the mood of the company rep speaking with us, we could find ourselves on a department-to department treadmill of transfers trying to explain our situation. And these days, it’s “fingers crossed” hoping we aren’t speaking to a disenchanted worker with whom we have a language barrier. In our hybrid technology world, it’s a nightmare for anyone whose identity gets stolen: social security numbers, drivers licenses, passports, medical insurance information, bank accounts, credit cards&#8230; each day thousands of lives are destroyed. So how prevalent are credit card and identity theft? I was shocked while doing research for this article to find out that the business of theft and fraud is more than good&#8230;it’s a multi-billion dollar a year gold mine. And, according to recent numbers, banks, credit card companies, businesses, and individuals like you and I, get robbed of more than $200 billion each year. Even more damaged by fraud and theft is the medical<br />
industry, which, loses and wastes over $1.2 trillion a year to medical insurance fraud, waste and redundancy. (PricewaterhouseCoopers’ Health Research Institute) Who pays for all this theft and fraud? Not surprisingly, we do in the blanketed form of higher interest rates at banks, increased premiums on medical insurance (which continue to increase annually), and a leg-long list of secretly veiled charges that randomly pop-up on our ever-growing monthly and year-end billing statements. </p>
<p>Supera’s Anti-Fraud Technology<br />
With all the mega-brain power going into theft and fraud, isn’t there anyone on our side who can stop the bad guys from robbing us blind? Yes, there is, and he started the tedious and difficult job about 20-years ago in a room filled with more hardware than you and I will ever see in our lifetime. The man’s name is Dan Kehoe, an innovator in the data card storage market for more than 20 years. Kehoe made a name for himself by utilizing his and acquired IP for the credit card market, amongst other markets. As an attorney, over time, he has hired around 40 engineers and industry experts to help develop and create the patent portfolio and partnering agreements that he needed to pursue his original idea of using hard disk drive technology in a credit card format to create a next generation data card. However, greed, a string of corporate acquisitions, licensing mishaps and technology snags kept the brilliance of his newfound game changing, anti-theft and fraud<br />
card technology from seeing the light of day. Fast-forward to a couple of years ago when Kehoe met Laurie Scheer, a local Southern California business woman and entrepreneur, with whom he formed Supera Group, LLC., Malibu, Ca., to acquire the patent portfolio and technology that Kehoe controlled. The pair worked with technical advisors, market analysts, investors and raised seed capital through a private placement. The Supera Group has stabilized Kehoe’s data storage platform; including ownership of the IP. In addition, this last fall,<br />
Supera Group acquired a controlling interest in an OTC Bulletin Board Company, Bluesky Systems Holding, Inc., Century City, CA. (BSKS.OB). Supera Group granted Bluesky an exclusive world wide Healthcare License and a Manufacturing License, along with a onetime non reoccurring engineering task of product commercialization. They are now working on closing a purchase order that will showcase an anti-fraud application through non-repudiable (proof of the integrity and origin of data) identification and authentication of the user of a credit card, in addition to carrying out multiple other valuable user applications on the same card. Fast-forward again to the innovative management and marketing skills of Bluesky Systems Holdings, Inc., (Bluesky) (BSKS.OB) which currently combines Kehoe’s groundbreaking technology with its innate eye for the art of the deal. Kehoe now serves as Bluesky’s CEO. Under Bluesky’s management, Supera’s technology is transforming the credit card/smart card market.</p>
<p>One Biometric Credit Card Replaces Every Other Card In Your Wallet And Guarantees 100% Anti-Fraud And Anti-Theft Benefits</p>
<p>Intent on winning the battle against credit card theft and personal identification fraud and other Internet criminalities, Supera’s patented technology offers 100% anti-fraud benefits that come in the form of innovative biometric identification. Translation: get ready to clean house on the overburden of plastic weighing down your wallet because one card now has the capability of replacing every credit, debit, reward, medical and ID card you own. Plus, the Supera card guarantees your information can’t be hacked, or even used if stolen, because the card relies on biometric identification to access and identify the card user. My first thought: Bond&#8230; James Bond!</p>
<p>Biometric Identification</p>
<p>Sure we’ve seen spy movies where vocal prints, retina and fingerprint scans take the place of a door key, signature, access or pass code and ID confirmation. But it’s only in the movies right? Wrong. It’s called biometric identification and Supera’s technology brings it into our lives. With this technology, one credit card sized memory card offers enough capacity to store powerful fraud and theft protection applications, sophisticated encryption data and privacy information that can only be accessed using specific biometric recognition identification by the user. Gone are the days of signing our signature on the dotted line of credit card transactions that can be stolen or copied by thieves and hackers anywhere in the world. How many grocery stores, gas stations, retail outlets, restaurants, hotels, spas, 7-elevens, car repair shops, fast food stops, flower shops, manicure hot spots, travel agencies and vacation destinations have your credit card number with your signature on the dotted line? It’s a scary thought. Supera’s biometric recognition delivers a “nonrepudiable” transaction and faultless authentication before your card or information can be used. The Company, banks, Fortune companies and consumer-savvy industry insiders all have high expectations for the success of Supera’s card. Supera’s patented technology for high-security and unheard of portable data storage is jumping to the front of the line in all vertical market sectors. What was once a bulging wallet filled with every credit and identification card ever made, can now be reduced to one biometric card that stores and computes numerous applications similar to the way a disk drive operates in a computer, but without a server-backed system. One card delivers<br />
secure credit card transactions, increased data storage with high security and privacy, giving easy and immediate secure access to personal identification and medical information, all at pennieson- the-dollar cost for cardholders and businesses.</p>
<p>A New Team In Town</p>
<p>Looking to secure top-notch marketing and managerial team members, Scheer and Kehoe, co-owners of Supera, and now the major shareholders of BSKS.OB have picked their team. Bluesky appointed Susan DiBiase Lutz to serve as President of the company and as a Board Member. Lutz is an accomplished entrepreneur and global business executive with a track record of building companies, accelerating their growth, and increasing valuation. Her day-to-day consists of directing the operations for the company, and heading up Bluesky’s sales and marketing efforts by developing strategic partnerships worldwide. I spoke with Lutz shortly after her new appointment to Bluesky. Trained as an electrical engineer, right out the door she began landing executive positions with high technology and internet security telecom companies in Singapore, the Philippines, London and New York. Employers included RCA America, VeriSign, Cable &#038; Wireless and GE Capital. She shared with me that traveling the world and learning about other cultures not only added to the enjoyment of her work, but also gave her an edge as she experienced first hand the work ethics and business acumen of different cultures. Lutz is a veteran with 30-years of experience, who has created multiple internet security businesses, all with successful exists as the security market is her passion.</p>
<p>“During my global business dealings with people around the world, I began to understand their cultures, philosophies and expertise, and I was able to share my culture and values and listen,” Lutz said. “Bringing an open mind and nonjudgmental attitude to the boardroom went a long way toward ice-breaking in foreign business affairs. In addition to learning about other cultures, my contacts also allowed me to bring together teams from various countries, all working together to get the job done. It was tremendously satisfying and rewarding.”</p>
<p>Talk about Women-On-Top! To say these two lead busy lives is an understatement. In addition to their day jobs, they are wives and mothers who put great emphasis on their families, and indulge in the regular duties most of us with children have. Ranging in ages from 11 to 25, both say life is a blur of kids soccer and baseball games, horseback riding championship contests and interviews for college. Regardless, however, of their heavy workload “family” remains a priority as do the charities and community endeavors they support. Scheer lives in Malibu, California, has been married for 18 years, and she and her husband have three children. Lutz lives in New Jersey, and will celebrate her 22nd wedding anniversary this year. She and her husband have one daughter, who this spring will graduate from high school, and then move to Los Angeles to attend college. Both women are prime examples of the baby boomer generation of forward thinking females determined to have it all: educated, talented and successful, they’ve managed to climb the corporate ladder carrying a heavy load of ambition, while staying grounded in the traditional roles of wife and mother; they are committed to keeping family ties strong. Needles to say during our interviews, each referred to “balance” as crucial to keep things running smoothly on the job and at home. It’s called multi-tasking, and nobody does it better than a woman on a mission.</p>
<p>Security As A Priority</p>
<p>These days regardless of what we do or where we go, a main concern shared by most is our own safety and that of those we love. With crime at an all time high, it’s up to us to find avenues that will protect what we work so hard to achieve. The biggest complaint I have when it comes to modern technology is the lack of security that surrounds my credit cards, my personal ID, my medical information and that of members in my family. Supera’s technology is focused on protecting us as individuals by guaranteeing the security of our credit cards, bank accounts and personal identification. It seems almost an insurmountable task when we think of the billions of people who use credit cards, carry IDs, practically live on their computers, and have their personal, financial and medical information floating around cyber space.</p>
<p>BHT: Supera’s patented biometric security technology has many possibilities for helping people protect themselves; possibilities destined to make a positive impact on billions of people world wide.</p>
<p>LUTZ: Yes, that’s exactly why I have decided to accept the position with Bluesky. I’ve always tried to stay ahead of the technology and Internet security curve. During my career, I have had the opportunity to solve business risk and Internet security technology issues for numerous Fortune 500 companies. At the end of the day, regardless of the size of business involved, it comes down to making changes which will make our lives better and more secure. Today, one of the major concerns in our world is security. This kind of opportunity at Bluesky, with Supera’s innovative technology, comes only once in a lifetime. I’ve always hoped one day I would have the opportunity to work with a company whose focus was securing an individual. And finally I found it. The opportunity to work with innovative technology that will change the way we look at data and secure our privacy was something I could not pass up. I am very pleased and honored to be a part of such a diverse and talented team that brings this game changing product to the global markets.</p>
<p>BHT: Your technology could dominate retail markets, banking, medical facilities, Internet activities where ever we use a credit card and communicate over the Internet. You are giving the power to protect our finances and personal information back to us. We are not just going to want your card, but need your card. Many hardware/technology giants, however, have tried to dominate a specific field and failed. How is Supera’s technology different?</p>
<p>Scheer: I’m glad you asked. This card is the future to us living more independent, less fearful lives. The convenience of having what we need on one card allows us the means to access any information we want, anywhere. Supera’s business strategy is to license its technology to Fortune 500 companies equally so everyone can utilize it however they want. Just as GE provides financing to multiple competitors, we are positioning ourselves as a universal provider to all companies.</p>
<p>BHT: I’m not techno-savvy and this sounds unbelievable. Is this credit card/ID security truly within our grasp?</p>
<p>LUTZ: Absolutely. Supera’s patented technology of incorporating hard disk drive technology with current ISO card magnetic stripe and smart card “chip” is the new platform for secure access, data storage, sharing, exchanging and archiving multiple important applications. Supera’s card can improve every area of our lives. Each of us must carry cards and ID: credit cards, medical cards, social security cards, passports, airline advantage cards, discount, loyalty cards&#8230;carrying cards is part of our everyday lives. Supera takes a necessity in our world—our reliance on the information on cards, and condenses everything onto one card that is 100% security and anti-theft proof.</p>
<p>BHT: People lose credit, health, ID cards all the time. Any concerns over having everything on ONE card?</p>
<p>SCHEER: That’s our favorite question. Then we ask, “Where are your health records now?” When you visit a physician’s office most photocopy your insurance card, Driver’s license, passport or Social Security card, and put the photocopies in your file. Think of the people who can access your file. Many use Blackberry’s or Iphones. If they lose them what happens? Every ID, pass code or bank account number you put into a mobile device can be hacked and data collected. It’s frightening to think who has, or could get, our personal information. Anything you store on a server or data base can be hacked. With our card, even if the inventor of the card Mr. Kehoe, or one of our technology engineers found your card, they could not hack it to retrieve information. Our card is activated biometrically by fingerprint, retina scan, facial or audio scan, or the sound of your individual heartbeat. Our technology can’t be reverse engineered; only biometric identity accesses the card. The devastation of 9/11 not only changed our view on personal safety, but about criminals and questionable individuals allowed into our country. Security is a top priority with thousands of government, local, national and international businesses who are making drastic changes to security systems that allow people through their doors. Drivers Licenses, passports, pass codes, even company ID cards don’t make the cut any more as they are easily stolen and copied. Today, biometric identification pulls rank as the ONLY accepted form of ID. This also addresses the immigration problem we face in the United States. People are entering at unheard of numbers. Without a proper security system in place or credible screening process with absolute verification of the true identity of a person, there is no way of knowing who is walking through our borders and arriving in our airports. Supera technology can with 100% accuracy verify the true identity of any person, and be used to alert authorities to an imposter.</p>
<p>BHT: Your technology covers all areas of security from credit card fraud, to protecting our children from Internet predators&#8230;a change from where we are now, at the mercy of criminals. Where do you see the company going in the next few years?</p>
<p>SCHEER: We brought on Susan Lutz as President of Bluesky because of her extensive training, expertise and background in security. When we logon with our cell phones, Tablets, or laptops in say a Starbucks—our security vulnerability occurs instantaneously over the airways. In the future, people will still logon, but biometrical. When they go over the airways, they won’t be giving out their bank account or credit card information, personal ID, passwords, or logon codes to Internet hackers. No personal information will be passed. People will give digital authority logging on biometrically from communication devices whether it’s an iPad, Apple, Nook, or others—it wont matter as our device is ubiquitous; made universal to accommodate any communication device. When people go to a server, database or the cloud, they have to login with a user ID and pass code. That is why millions of accounts get hacked each year; pass codes are like using a safety pin as a lock; easy to sidestep to break into accounts. Hackers access entire servers at once and access the entire database, they get everything. With our technology, no data can be transmitted without the biometric verification stored in the card which ONLY the user has. Your personal information is not in a database all over the airwaves. No other card can perform this, except the Supera card.</p>
<p>The Day Of Multiple Cards Is Coming To An End!</p>
<p>Reports say women are 29% more likely to be victims of credit card and ID theft than men; not hard to believe if you consider the bulging contents of a woman’s purse and wallet. A consumer site on credit card theft and ID fraud offered these tips. But how many are realistic to our lifestyles?</p>
<p>• Don’t let your card out of your sight. That’s difficult to do when a waiter or someone takes your card to call in for approval.</p>
<p>• Only carry credit cards/ID you need. Who knows which card/ID you need? Medical emergencies aren’t planned; neither is shopping in a store where you have a bonus point card.</p>
<p>• Never share anything with your credit card number written on it. Reasonable, but what about places that have our credit cards/signatures already on file?</p>
<p>• Don’t carry everything in a purse or wallet. How does that work when everything a woman takes out the front door gets tossed into a purse or bag?</p>
<p>• Never lend a credit card to anyone. How many of us lend our credit cards or ATM cards to kids or employees for them to order things over the phone? Many times our accounts are connected to other family members.</p>
<p>BHT: What if we want to lend our credit card to someone? Is that possible?</p>
<p>SCHEER: A cardholder can log onto his/her computer with their card and authenticate another person to use it. That person will store their fingerprint in the card memory and can then use it. Some automobiles have this now with an “original” card, and “valet” card for someone with your permission to use it.</p>
<p>BHT: How does the card work? What about accessing applications? Wouldn’t a business need a card reader on-site?</p>
<p>LUTZ: At first the card could be used the same way as any credit card with a magnetic stripe. The difference will be the specific reader device in which the card is swiped. No more signatures or receipts lying around that can be stolen and used to perpetuate fraud against accounts. Our card is backwards compatible with every existing card reader, smart chip and contact wireless payment system, and contains what is referred to as “Hard Disk Drive Technology”. If a cardholder wants to access added features, or if a business wants to include added features, such loyalty programs or bonus point cards, they have the option to incorporate them. It is the next generation secure intelligent data card.</p>
<p>Medical Information</p>
<p>In the case of medical records, according to Scheer and Lutz, no existing portable technology gives instant secure access to all one’s medical records. For a business, hospital or physician to have instant secure access to medical data on a Supera card, they would need a Supera card reader. Once medical facilities incorporate the technology into their programs, this card will save tens of thousands of lives each year, especially when people are transported in ambulances to emergency rooms. Instead of being forced to wait for vital information that an emergency room requires, ambulance physicians and ER’s will have immediate access to a person’s health and medical records.</p>
<p>One Card&#8230;Many Options&#8230;</p>
<p>Supera’s intellectual property and technology goes beyond what a normal credit card such as your current VISA or MasterCard provides. Once cardholders become familiar with how the Supera card can simplify and protect their lives, they will discover additional useful applications that include: FINANCE. E-commerce, business-tobusiness, purse-to-purse and stored value card. Users can also include VISA, MasterCard, American Express and Discover. CONVENIENCE. Loyalty, browser, multi-applications, cross-branding and digital stored value. Some users include Fed Ex, Costco, Western Union, Hertz, utility companies, music and movie companies. WIRELESS. Cell phones, PDA’s, universal phone cards, and access control. Some users include I-Phone, Samsung, Nokia, Motorola and RIM. GOVERNMENTS. ID cards, voters registration cards, passports, Driver’s licenses, airline ID cards, agency interoperability and access control. Some users are Homeland Security, FAA, State Department, and Department of Defense. MEDICAL. HIPAA compliant card for storage of medical records, x-rays, pharmacy, insurance billings and payment. Include Blue Cross/Blue Shield, VA, Kaiser, hospital/medical groups. ONLINE. Browser, software storage, personal preference cards, transaction privacy/security. Includes E-Bay, Amazon, Yahoo, MSN, and Facebook. TRAVEL. Preference programs, lodging, records, blueprints, parts lists, and QC Process control records. Users include airline carriers, transit systems, airport security systems, theme parks, hotels and travel agencies.</p>
<p>Identity Theft/Credit Card Fraud</p>
<p>How many of us have eaten in a restaurant, paid with a credit card and left without a receipt? Some receipts have our credit card number printed on them and our signature&#8230;ready for a thief to copy. This is the easiest form of identity theft. With our credit card number and signature it’s carte blanche for a thief to have fun with our money and we won’t know until our credit card statement arrives. Imagine if your social security number, bank account or other personal ID were stolen? Someone could use your credit to lease or buy a car, get medical or life insurance, open a bank account, buy a house, or take out a loan. Even if you prove it was theft and fraud, it could take months or even years to clear your name and restore credit.</p>
<p>BHT: People have personal information everywhere&#8230;in fact personal information is anything but personal. Even big companies get hacked. Could this happen with your card?</p>
<p>SCHEER: No. Businesses like Sony, banks and U.S. government facilities we hear about are vulnerable because their data and systems may reside in “hackable” and non-bullet proof servers and computers. Supera technology has no central location where data is stored; We Are Your Private Cloud in a card format. Your personal information, pass codes, health information, title to your music, videos—everything you have stored in your card is only accessible to you. The card is its own database and its own hard drive.</p>
<p>LUTZ: Actually Sony was a client of mine years ago. They spend millions on information security to protect themselves from hackers and reduce business risk. Yet look what happened. As we say in the industry, “Security Technology” doesn’t mean bulletproof. Supera has what I call bulletproof authentication and verification technology. It has intricate inscription and biometric identification. It doesn’t rely on a pass word or login information that can be stolen or hacked any minute of any day; biometric is nearly impossible to steal, forge or replicate. With our technology no data can be transmitted without biometric verification stored in the card; which only the user has. Personal information isn’t in a database all over airwaves. No other card can perform this, except the Supera card. I had a chance to speak with Dan Kehoe now that Lutz and her team have been hired by Bluesky. Brilliant, articulate and employing a terrific sense of humor he had this to say.</p>
<p>BHT: Dan can you tell me what is the most significant event that has recently occurred with the technology?</p>
<p>KEHOE: Thank God for women. They will get the job done right and on time!</p>
<p>Supera Group<br />
<a href="www.superacard.com">www.superacard.com</a><br />
1801 Century Park East, Ste 1500<br />
Century City, CA 90067<br />
310.277.4200</p>
<p><img src="http://www.beverlyhillstimesmagazine.com/wp-content/uploads/2012/01/Final-Cover-v11.jpg" alt="" title="Final-Cover-v1" width="575" height="863" class="aligncenter size-full wp-image-3713" /></p>
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		<title>INNER-CITY ARTS HONORS COLLEEN BELL, SORAYA SARAH NAZARIAN AND DREAM WORKS ANIMATION SKG AT THE 2011 IMAGINE GALA</title>
		<link>http://www.beverlyhillstimesmagazine.com/2012/01/16/inner-city-arts-honors-colleen-bell-soraya-sarah-nazarian-and-dream-works-animation-skg-at-the-2011-imagine-gala/</link>
		<comments>http://www.beverlyhillstimesmagazine.com/2012/01/16/inner-city-arts-honors-colleen-bell-soraya-sarah-nazarian-and-dream-works-animation-skg-at-the-2011-imagine-gala/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 18:40:48 +0000</pubDate>
		<dc:creator>Rob Fenn</dc:creator>
				<category><![CDATA[Editorials]]></category>

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		<description><![CDATA[Eva La Rue Emceed; Paul Reiser Presented Inner-City Arts, a vibrant arts instruction campus and oasis of learning, achievement and creativity for at-riskchildren in the heart of Skid Row, hosted its 2011 Imagine Awards Gala, at the Beverly Hilton Hotel. Honorees included Colleen Bell, Director of Special Projects at Bell-Phillip Television Productions Inc.; artist Soraya [...]]]></description>
			<content:encoded><![CDATA[<p>Eva La Rue Emceed; Paul Reiser Presented Inner-City Arts, a vibrant arts instruction campus and oasis of learning, achievement and creativity for at-riskchildren in the heart of Skid Row, hosted its 2011 Imagine Awards Gala, at the Beverly Hilton Hotel. Honorees included Colleen Bell, Director of Special Projects at Bell-Phillip Television Productions Inc.; artist Soraya Sarah Nazarian; and Dream Works Animation SKG, Inc. (Nasdaq: DWA). Eva La Rue hosted and Craig and Marion Benell co-chaired. The gala featured the culinary skills of celebrated chefs during the cocktail reception including award-winning chefs Suzanne Goin ofLucques, A.O.C., Tavern and The HungryCat, Nancy Silverton and Matt Molinaof Osteria Mozza, Pizzeria Mozza andMozza2Go and Suzanne Tracht of Jar Restaurant. The event raised more than $1 million to benefit the programs at Inner-City Arts. Inner-City Arts is a learning oasis in the heart of Los Angeles’ Skid Row where professional artists teach students in a real studio environment. Since its inception, Inner-City Arts has served 150,000 of the city’s most at-risk children at no cost to the students. For more information, please visit www.inner-cityarts.org</p>
<p style="text-align: center;">Page 4 of Beverly Hills Times Magazine @ 2012 Beverly Hills Times Magazine</p>
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		<title>Vida Emanuel European Day Spa: EDITOR’S PICK for the Holiday’s</title>
		<link>http://www.beverlyhillstimesmagazine.com/2011/12/05/vida-emanuel-european-day-spa-editor%e2%80%99s-pick-for-the-holiday%e2%80%99s/</link>
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		<pubDate>Mon, 05 Dec 2011 21:13:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Highlights]]></category>

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		<description><![CDATA[The Vida Emanuel European Day Spa is a fabulous one stop-beauty salon offering every face and body treatment you could want to feel and look like young again. From permanent make-up, eye lashes and skin tightening to breast firming and hair removal, plus every skin treatment you can imagine—so get ready to be treated like [...]]]></description>
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<p>The Vida Emanuel European Day Spa is a fabulous one stop-beauty salon offering every face and body treatment you could want to feel and look like young again. From permanent make-up, eye lashes and skin tightening to breast firming and hair removal, plus every skin treatment you can imagine—so get ready to be treated like a queen. Spa owner Vida Emanuel is a premier beauty and skin expert with a reputation for excellence bringing Tinsel town’s most famous faces to her front door; keeping them coming back for years.Vida’s fully trained staff gives you the chance to regenerate and rejuvenate with advanced face and body peels, wraps and exfoliating secrets. My first visit was heaven and I don’t need a crystal ball to tell me I’m going back for more. Vida’s treatments are specific to your needs and turn back the clock head-to-toe. Another surprise! This is a perfect place to Holiday shop for others. Counters of luscious goodies including jewelry, and incredible skin care product gift bags are beyond exquisite.With a staff of board certified massage therapists, skin experts and estheticians, I want to wax, spray tan and anti-age all year long!</p>
<p style="text-align: center;">Vida Emanuel European Day Spa</p>
<p style="text-align: center;">9406 Dayton Way, Beverly Hills, CA</p>
<p style="text-align: center;">310.246.5111</p>
<p style="text-align: center;"><a href="http://www.vidaemanuel.net" target="_blank">www.vidaemanuel.net</a></p>
<p style="text-align: center;">Photo: Al Khosravi Golden Color</p>
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		<title>Patricia Bragg on The Lifestyle That Keeps You Ageless</title>
		<link>http://www.beverlyhillstimesmagazine.com/2011/12/05/3620/</link>
		<comments>http://www.beverlyhillstimesmagazine.com/2011/12/05/3620/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 20:58:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Highlights]]></category>

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		<description><![CDATA[Patricia Bragg on The Lifestyle That Keeps You Ageless by Michael P. Naughton To speak with Patricia Bragg, N.D., Ph.D, is to be educated and enlightened on the history and origins of good health and nutrition. Her endorsements speak volumes: Jack LaLanne (who was a Bragg follower since 15 years old and lived to be [...]]]></description>
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<p>Patricia Bragg on The Lifestyle That Keeps You Ageless</p>
<p>by Michael P. Naughton</p>
<p>To speak with Patricia Bragg, N.D., Ph.D, is to be educated and enlightened on the history and origins of good health and nutrition. Her endorsements speak volumes: Jack LaLanne (who was a Bragg follower since 15 years old and lived to be 96), Gloria Swanson (84), Jane Russell (89) Coach Phil Jackson, Chicken Soup for the Soul author Mark Victor Hansen, Cloris Leachman, The Beach Boys (who keep Bragg books in their suitcases when they travel), Reverend Billy Graham and most recently Katy Perry. The list goes on and on. Patricia is the daughter of Paul C. Bragg, N.D., Ph.D who was the originator of Health Stores and spreading health since 1912. She is positive force of energy, a beautiful and genuine person, and The Beverly Hills Times is pleased to have her featured for the first time in our magazine. When I asked Patricia about Katy Perry she said, “I bought Katy her first guitar at age 12, and got her into her first big singing engagementat LA Stadium at half-time singing God Bless America at age 13; and now she is singing all around the world.” Katy also happens to be a big fan of Bragg Organic Apple Cider Vinegar (check out the book: Apple Cider Vinegar Miracle Health System). I personally recommend that you start with the Bragg Healthy Lifestyle book. You will learn about the harmful effects of processed foods, the proper way to fast and many time-tested health and nutritional tips that return to the basic fundamentals. For example, a simple principle such as breathing—whichPatricia says, “Oxygen is the invisible staff of life and that most Americans are shallow breathers.” Her book Super Power Breathing is an extensive aid, based on simple, natural laws, that can help calm,rejuvenate and energize you. Patricia will also teach you how to overcome the negative effects of bad breathing. Her book on Healthy Heart is a potential life saver which is well researched and espoused by Dr. JohnWesterdahl, PhD, MPH, RD, CNS, the newDirector of the Bragg Health Institute. Hotel magnate Conrad Hilton once said in People magazine, “I wouldn’t be alive today if it wasn’t for the Braggs and their Bragg Healthy Lifestyle.” (He lived to be 92) I read there were a reported 70,000-pluscentenarians living in the U.S. today and their numbers are expected to grow to morethan 800,000 by the year 2050. It’s entirely possible… and the Bragg Healthy Lifestylemay provide the keys or clues to longevity. In the final analysis, you ultimately decide which road to take when it comes to a healthy lifestyle, me personally, I have earned my“Bragging rites” and love Patricia’s messageand her books. Bragg books are gifts for life!</p>
<p>Visit: <a href="http://www.bragg.comor" target="_blank">www.bragg.comor</a> to order call: 800-446-1990</p>
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		<title>ANIMAL ALLIANCE: A Day In My Shoes By Ellen Lavinthal</title>
		<link>http://www.beverlyhillstimesmagazine.com/2011/12/05/animal-alliance-a-day-in-my-shoes-by-ellen-lavinthal/</link>
		<comments>http://www.beverlyhillstimesmagazine.com/2011/12/05/animal-alliance-a-day-in-my-shoes-by-ellen-lavinthal/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 19:49:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Editorials]]></category>

		<guid isPermaLink="false">http://www.beverlyhillstimesmagazine.com/?p=3616</guid>
		<description><![CDATA[Animal Alliance held it’s incredible, A Day In My Shoes Fundraisers at INEX and Jimmy Choo in Beverly Hills, to promote its upcoming, A Day In My Shoes coffee table book. The bound masterpiece is filled with women from around Beverly Hills and their favorite furry companions. Both fundraisers brought together hundreds of guests—all supporters [...]]]></description>
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<p>Animal Alliance held it’s incredible, A Day In My Shoes Fundraisers at INEX and Jimmy Choo in Beverly Hills, to promote its upcoming, A Day In My Shoes coffee table book. The bound masterpiece is filled with women from around Beverly Hills and their favorite furry companions. Both fundraisers brought together hundreds of guests—all supporters of Animal Alliance and its mission to bring an end to animal cruelty. Celebrity photo-journalist, AmyMartin Friedman photographed the women at home with their favorite shoes and their loving animal companions The fabulous Opening Night Gallery Exhibits showered guests with an incredible cocktail party filled with delicious food, champagne and, in the case of Jimmy Choo’s&#8230;all the beautiful shoes any woman could want. Order your forever keepsake today.</p>
<p style="text-align: center;"><strong>Help Fight Animal Cruelty.</strong></p>
<p style="text-align: center;"><strong>Your tax-deductible donation of $675</strong></p>
<p style="text-align: center;"><strong>buys you a fabulous coffee table book</strong></p>
<p style="text-align: center;"><strong>filled with beautiful women and the</strong></p>
<p style="text-align: center;"><strong>beautiful companions they love.</strong></p>
<p style="text-align: center;"><strong>The book debuts Spring 2012</strong></p>
<p style="text-align: center;"><strong>ORDER: <a href="mailto:ellen@animalalliance.net" target="_blank">ellen@animalalliance.net</a></strong></p>
<p style="text-align: center;">Ellen Lavinthal, is a 13-year resident of Beverly Hills. She graduated from USC law school, and is president of a Los Angeles based animal welfare organization, Animal Alliance, a position that she has held for 19 years. Lavinthal joined forces with national advocacy groups to combat issues such as puppy mills, fur trade and elephants and primates in captivity. She is on the board of Social Compassion in Legislation promoting laws statewide to reduce pet over-populationand hosts a webshow Animal Alliance.</p>
<p style="text-align: center;"><a href="http://www.animalalliance.net" target="_blank">www.animalalliance.net</a></p>
<p>&nbsp;</p>
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		<title>LA Film School: Another LA Recording School Success Story</title>
		<link>http://www.beverlyhillstimesmagazine.com/2011/12/05/la-film-school-another-la-recording-school-success-story/</link>
		<comments>http://www.beverlyhillstimesmagazine.com/2011/12/05/la-film-school-another-la-recording-school-success-story/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 19:35:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Highlights]]></category>

		<guid isPermaLink="false">http://www.beverlyhillstimesmagazine.com/?p=3613</guid>
		<description><![CDATA[Los Angeles Recording School (LARS), which is part of the prestigious Los Angeles Film School (LAFS) in Hollywood, continues to turn out successful musicians and the award- winning filmmakers it is known for. Recording artist, Pete G. (Garcia), who comesfrom the Inland Empire, said he has the school to thank for his continued progression in [...]]]></description>
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<p>Los Angeles Recording School (LARS), which is part of the prestigious Los Angeles Film School (LAFS) in Hollywood, continues to turn out successful musicians and the award- winning filmmakers it is known for. Recording artist, Pete G. (Garcia), who comesfrom the Inland Empire, said he has the school to thank for his continued progression in themusic industry. He was named an Ambassador to the school because he spends as much timeas possible interacting with current students. Pete G. has recorded, engineered and produced with major music stars like, Lil&#8217; Wayne, WizKhalifa, Rakim and E40 to name a few. Pete G. said in early 2012 he will head to Germany with DJ Mad Dogg from 106.5FM, who is hosting his next international album dropping later that year, worldwide. The 26-year old began playing music, includingguitar and piano, when he was a child, encouraged by his father, Paul Garcia Sr., who was in a local band. Garcia said he and his father started the record label, “Above All Music” and he was briefly signed with Sucker Punch, while in high school. It was his older brother Paul Garcia Jr., who first heard about L.A.R.S. in 2002 and set up the initial interview for the 19-year old Pete G., who took to the school like a fish to water. “There were a lot of positive vibes at the school. There was so much to learn and I love being a student for the game. Every single room had so much there. There were no limits and it was on Sunset in the middle of Hollywood, so it was perfect,” Pete G. said in a recent interview with Beverly Hills Times Magazine. Although Pete G. had natural talent and a supportive family, he knew the education he was receiving at the school was necessary if he was going to be a success. “I learned to understand the sounds, the engineering, vocals and the signals. It was also important to work with the filming aspect of production and piece it all together.” Pete G. said he researched many schools before deciding on L.A.R.S., but the others didn’t excite him and couldn’t compare in what they offered. “The hands on training from the second I started, was the best part. I had the board right in front of me—the microphone, the labs…right there. That’s what I needed and this was before they were providing laptops to the students,” he stated. Pete G. continues to work with peoplehe met through the school who landed indifferent aspects of the entertainment industryand said he enjoyed networking with so manypeoplewho were passionate about their field of expertise. Pete G. performs Hip Hop with analternative edge in and around Los Angeles at the Hard Rock, The Key Club and Viper Room. “I love to influence other people. Music can spread positive energy so fast and it heals. Every single song or film has a certain emotionand vibe. It is up to you what you want to broadcast,” he stated. To find out more about Pete G. —Visit: <a href="http://www.TheRealPeteG.com" target="_blank">www.TheRealPeteG.com </a></p>
<p>For further information about the Los Angeles Film School (LAFS) <a href="http://www.lafilm.edu" target="_blank">www.lafilm.edu</a> or call (323) 860-0789.</p>
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		<title>ALAC Fight for Air Walk</title>
		<link>http://www.beverlyhillstimesmagazine.com/2011/12/05/alac-fight-for-air-walk/</link>
		<comments>http://www.beverlyhillstimesmagazine.com/2011/12/05/alac-fight-for-air-walk/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 19:18:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Editorials]]></category>

		<guid isPermaLink="false">http://www.beverlyhillstimesmagazine.com/?p=3607</guid>
		<description><![CDATA[&#160; Participants from all across Los Angeles completed the American Lung Association inCalifornia&#8217;s Fight for Air Walkto raise much needed funds and awareness to show ongoing support of healthy lungs and healthy air. The event took place in downtown Santa Monica, and drew more than 500 participants and raised over $30,000. This year&#8217;s walk included [...]]]></description>
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<p><img class="aligncenter size-full wp-image-3610" title="Page-38-7" src="http://www.beverlyhillstimesmagazine.com/wp-content/uploads/2011/12/Page-38-71.jpg" alt="" width="575" height="385" /></p>
<p>Participants from all across Los Angeles completed the American Lung Association inCalifornia&#8217;s Fight for Air Walkto raise much needed funds and awareness to show ongoing support of healthy lungs and healthy air. The event took place in downtown Santa Monica, and drew more than 500 participants and raised over $30,000. This year&#8217;s walk included teams from Band of America, USC Norris Cancer Hospital and CBIZ. Participants Lydia and Daniel Rojaslives were drastically changedby lung disease when Lydia’s 15-year-old daughter, Stephanie, suffered a fatal asthma attack. Lydia hasmade it her mission to raise awareness about asthma and its severity. Daniel, who also suffers from asthma walked to promote education and support those afflicted withthe disease. He hopes help asthma suffers and help preventasthma-related deaths.</p>
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		<title>Ask Jilda</title>
		<link>http://www.beverlyhillstimesmagazine.com/2011/11/27/ask-jilda/</link>
		<comments>http://www.beverlyhillstimesmagazine.com/2011/11/27/ask-jilda/#comments</comments>
		<pubDate>Sun, 27 Nov 2011 17:18:37 +0000</pubDate>
		<dc:creator>Rob Fenn</dc:creator>
				<category><![CDATA[Editorials]]></category>

		<guid isPermaLink="false">http://www.beverlyhillstimesmagazine.com/?p=3588</guid>
		<description><![CDATA[Jilda Shernoff is the founder and creative visionary for the international cosmetics company, Jilda Beverly Hills. Jilda is a former fitness model turned Beverly Hills image consultant. She is now a reality TV personality and has been featured on networks such as E! Entertainment, the Food Network among many others. As aprominent Beverly Hills socialite, [...]]]></description>
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<p>Jilda Shernoff is the founder and creative visionary for the international cosmetics company, Jilda Beverly Hills. Jilda is a former fitness model turned Beverly Hills image consultant. She is now a reality TV personality and has been featured on networks such as E! Entertainment, the Food Network among many others. As aprominent Beverly Hills socialite, Jilda has chosen to use her voice to make a global difference. Jilda’s passion for philanthropy and charitable causes brought her to the place where she is currently writing and producing a documentary entitled, “Why Women Stay”. The documentary based on her soon-to-be released book of the same name. Known for her endless contributions to many local and national charities, Jilda is also an avid supporter and spokeswoman for the House of Ruth, a charity against domestic violence. If you have a question for Jilda, go to <a href="http://www.askJilda.com" target="_blank">http://www.askJilda.com</a></p>
<p>Dear Jilda,</p>
<p>I am a heterosexual guy. I love people and can make friends with anyone whom is caring, honest and funny. I have many gay friends who fall in these categories and I enjoy their company very much. Unfortunately there are other people and friends in my life who cannot accept or fathom this. What do I do? -Joey, New Jersey</p>
<p>Dear Joey,</p>
<p>You sound very sensitive, smart and open minded. You have a lot of the right insights and criteria for choosing a good friend. It seems to me these people who judge you and your friends fail by your good measure. Anyone who can judge or not accept a wonderful, kind and caring person into their life based on sexual preference may have a identity issues themselves. They may not be the right fit for your kind, loving, nonjudgmental world. My advice to you is to stand by those who makes you happy, feel good and true to yourself.</p>
<p>Dear Jilda,</p>
<p>I am a 34 yr old woman. I am married with 2 children, ages 4 and 6. Raising children is a very tough job. I am always frustrated or tired. I’m no longer my charming self. Lately I have found myself regretting ever having children. If I had it to do over, I wonder if would. I feel guilty about these feelings and would like to know if other women feel this way too. -Anonymous, Nevada</p>
<p>Dear Anonymous,</p>
<p>I am a mother of a 8 year old girl. I love this child with all my heart. But motherhood has changed my life, my friendships, mental stability and identity, not to mention my relationship with my husband. Everything has changed. So like you, I have found some of this difficult. Yet there are upsides. For example, I am much more patient than I have ever been. I’m no longer totally self absorbed. I am a more responsible adult. So yes, motherhood is probably the hardest, all consuming, and life altering experience you’ll ever have. Feelings of regret and guilt about this valid and understandable. Most parents go through this. So here is an idea you might like to try. Designate a “You” day or even a “You” hour. Use that down time from being a Mom just be “You” again. Ask your partner to help coordinate your weekly “You” time. This may be difficult at first, but it can help you deal with the serious challenge of parenting. Take it a day at a time and try not to take set backs too personally. Leave yourself a bit of wiggle room. Some “You” time will translate into being a better parent. Guaranteed!</p>
<p><a href="http://www.facebook.com/jilda.shernoff" target="_blank">www.facebook.com/jilda.shernoff</a></p>
<p><a href="http://www.askjilda.blogspot.com/J" target="_blank">http://www.askjilda.blogspot.com/J</a></p>
<p><a href="http://www.JildaShernoff.com/" target="_blank">http://www.JildaShernoff.com/</a></p>
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		<title>Dyan Cannon “Dear Cary Teaches Us True Forgiveness”</title>
		<link>http://www.beverlyhillstimesmagazine.com/2011/11/27/dyan-cannon-%e2%80%9cdear-cary-teaches-us-true-forgiveness%e2%80%9d/</link>
		<comments>http://www.beverlyhillstimesmagazine.com/2011/11/27/dyan-cannon-%e2%80%9cdear-cary-teaches-us-true-forgiveness%e2%80%9d/#comments</comments>
		<pubDate>Sun, 27 Nov 2011 16:58:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Editorials]]></category>

		<guid isPermaLink="false">http://www.beverlyhillstimesmagazine.com/?p=3583</guid>
		<description><![CDATA[&#160; When a person’s life story book reaches us, we must take into account the false starts and obstacles that book encountered on its author’s journey. Award-winning film and television actress, director, screenwriter, editor and producer, Dyan Cannon’s book, Dear Cary, is an extraordinary journey with a munificent message. Cannon was asked many times to [...]]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<p><img class="alignleft size-full wp-image-3584" style="margin: 3px;" title="Page-14-4" src="http://www.beverlyhillstimesmagazine.com/wp-content/uploads/2011/11/Page-14-4.jpg" alt="" width="240" height="365" />When a person’s life story book reaches us, we must take into account the false starts and obstacles that book encountered on its author’s journey. Award-winning film and television actress, director, screenwriter, editor and producer, Dyan Cannon’s book, Dear Cary, is an extraordinary journey with a munificent message. Cannon was asked many times to write her autobiography, why now? Simply, the right time had come, and Cannon finally found a way to forgive.</p>
<p>MN: I love your writing, particularly the letter at the conclusion of the book.</p>
<p>DC: Oh my goodness, thank you. I remember the day I wrote that. I had been in a long session of prayer and been struggling with the letter. I worked at it over a three year period honestly&#8230;it finally just poured out of me.</p>
<p>MN: Weeks after Cary passed, Swifty Lazar suggests you write a book, you decline; 15 years later Jackie Onassis suggests you write your bio, you decline. “Now is the time,” you said,“because the healing has begun.”</p>
<p>DC: Even though water falls of money were discussed back then,it didn’t inspire me to write thebook because I didn’t want a tell-all book for no reason. There has to be a healing connected with it. What inspired me this time is the fact I really believe I am going to help people withthis book. Yes, his name was Cary Grant and hewas a huge icon; and yes, my name was Dyan Cannon and I have some credits to my name as well, but it’s really about two people who had a great love that went south, and how that was healed. It’s something just about everyone in the world can identify with. We’ve all had heartbreak. We’ve all had great romances that have gone south. How do we heal that? How do we get our lives back? How do we get our world back so we can go on and live a full life, free of guilt, free of misgiving? That is why I wrote it. I really want to help people with it. To just write a book and say I said, he said, she said&#8230;doesn’t interest me at all. But to write a book that I really feel will help people’s lives means everything to me.</p>
<p>MN: You said you finally found a way to forgive.</p>
<p>DC: You are absolutely right. I saw a show that touched me so deeply. It was about a mother whose son was killed and how she forgave the murderer. When he was released from prison, he moved next door and she almost called him her son. That doesn’t even sound possible. But forgiveness is a healer. But you have to really, really mean it. It has to come from a very deep place. It’s not just words is it, Michael?</p>
<p>MN: Not at all. It takes a long time to learn that concept.</p>
<p>DC: There are countless numbers of stories, but as humans we don’t have the grace for it… it has to come from a higher power. True forgiveness has to come from a higher power.</p>
<p>MN: You first met Cary for a picture. Then, you realized he was interested in you. How do you remember such detail?</p>
<p>DC: I had diaries, letters and all kinds of notes. It’s not as much every word, but about how we spoke to each other is what I remember. Some things you never forget. I remember where I was standing; where he was sitting. I remember what he was wearing. Extraordinarily painful things are what I had a harder time zeroing in on because you don’t want to look at it. He was a great man. He had great injustices done to him as a boy. It affected his entire life, but he rose above it and look what he gave so many of us.</p>
<p>MN: Your daughter Jennifer (Grant) is also an actress.</p>
<p>DC: Yes, but right now she is very busy being pregnant.</p>
<p>MN: After Cary, who do you consider leading men today?</p>
<p>DC: Nobody touches him. He was one of the greatest leading men of all time and what a price he paid for that.</p>
<p>MN: Cary was one of the first actors to go independent and take control of his career.</p>
<p>DC: Instead of an agent he had an attorney, Stanley Fox. Many people were angry at him because he broke from SAG and had problems with the union. He did things his way and it worked. The only thing that didn’t work for him was marriage, until his last wife Barbara, who is a friend of mine and a wonderful woman. Sometimes as people get older they relax, and the little thorns that were nudging in their side don’t seem to be vitally important anymore.</p>
<p>MN: Some Like it Hot is one of my favorite movies. I laugh out loud every time I hear Tony Curtis do Cary Grant.</p>
<p>DC: I thought it was great. I knew Tony, he was a dear friend and great artist; I have one of his drawings. He was talented and cute and adorable, and so full of the dickens. And he did a great impression of Cary.</p>
<p>MN: Two of my favorite Dyan Cannon films: The Anderson Tapes and Bob, Carol, Ted &amp; Alice. What was it like working with Sean Connery?</p>
<p>DC: We were great friends; it was an immediate connection. He is a hunk in every way; a hunk of intelligence; a hunk of fun;a hunk of humor. We laughed our way through that film. With Bob, Carol, Ted &amp; Alice, I wasamazed Natalie (Wood) didn’t want the part (Alice). I thought it was the best part in the movie. I screen tested for that part; it was my first biggie. I was thrilled to do it. Alice got to go through total metamorphous.Wow, that brings back memories. They recently honored the film in Los Angeles; the movie is timeless.</p>
<p>MN: Your letter at the conclusionmentions you and Carywere both “seekers” who had finally found inner peace.</p>
<p>DC: There has been differentstages with that… and this book was one of them. Epiphanies come when you least expect them; you know you’re not looking for them. The completion of this book&#8230;I didn’t expect this. The motive was not for myself but for others, because asI said, I thought the healing was complete. And it was, but the “completenes” thing keeps going. My last line in the book: “I wish I could have loved you then, the way I’ve learned to love now.” Because I actually love him more now. I just hope that my book helps people’s lives. I know that we all have had heartbreak, and we all want to know how to heal heartbreak, and that’s what my book is about.</p>
<p><img class="aligncenter size-full wp-image-3585" title="Page-14-3" src="http://www.beverlyhillstimesmagazine.com/wp-content/uploads/2011/11/Page-14-3.jpg" alt="" width="600" height="374" /></p>
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		<title>Beverly Hills Entrepreneur Simin Hashemizadeh hosts a Grand Opening at her new South Bay Surgical Center in Torrance, California</title>
		<link>http://www.beverlyhillstimesmagazine.com/2011/11/27/beverly-hills-entrepreneur-simin-hashemizadeh-hosts-a-grand-opening-at-her-new-south-bay-surgical-center-in-torrance-california/</link>
		<comments>http://www.beverlyhillstimesmagazine.com/2011/11/27/beverly-hills-entrepreneur-simin-hashemizadeh-hosts-a-grand-opening-at-her-new-south-bay-surgical-center-in-torrance-california/#comments</comments>
		<pubDate>Sun, 27 Nov 2011 16:24:39 +0000</pubDate>
		<dc:creator>Suzanne</dc:creator>
				<category><![CDATA[Business Highlights]]></category>

		<guid isPermaLink="false">http://www.beverlyhillstimesmagazine.com/?p=3580</guid>
		<description><![CDATA[A fabulous, fun and sunny Sunday afternoon was enjoyed as the Red Carpet rolled out for the Grand Opening of the new South Bay Surgical Center in Torrance, California. South Bay Surgical Center owner, Simin Hashemizadeh greeted more than 200 guests as they walked around the lavish Center, met physicianson staff, and got in the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-3581" title="Page-12-4" src="http://www.beverlyhillstimesmagazine.com/wp-content/uploads/2011/11/Page-12-4.jpg" alt="" width="600" height="385" /></p>
<p>A fabulous, fun and sunny Sunday afternoon was enjoyed as the Red Carpet rolled out for the Grand Opening of the new South Bay Surgical Center in Torrance, California. South Bay Surgical Center owner, Simin Hashemizadeh greeted more than 200 guests as they walked around the lavish Center, met physicianson staff, and got in the party mood with live music, bottles of chilled champagne and an incredible feast of yummy gourmet food. What was intended as a three hour Grand Opening afternoon party ran into the early evening as guests lingered and mingled with nobody in a hurry to go home. A premier business entrepreneur in Southern California, Hashemizadeh has emerged a star in her own right lending her name, time and effort to many well-known charities in Los Angeles, helping raise thousands of dollars for the homeless and those in need of medical assistance, but without funds. The Grand Opening of the South Bay Surgical Center just off the 405 inTorrance, represents the fourth facility Hashemizadeh has opened in the past 18 years. Her other medical centers are located in Beverly Hills, Encino and San Pedro and represent a broad range of medical specialities from Plastic Surgery to Orthopedics, Lap Band, Weight Loss, Laser, Slim Lipo, Gastroenterology, and other “Must-Have” for the beauty conscious L.A. crowd. Hashemizadeh brings the glamour and opulence of her Beverly Hills South Pacific Surgical Centerto all of her facilities, and her new Torrance location is no exception. The polished elegance and effort she has put forth is evident from the moment you step off the elevator into the plush waiting room filled with antiques, beautiful dark wood furnishings, original paintings and physician/client rooms —all specially designed to make patients feel comfortable and at ease.</p>
<p>Guests at the Grand Opening not only enjoyed ice carvings, living statues, live entertainmentand sumptuous food, but got to meet many of the physicians, nurses, and office staff. The new Torrance facility is located in the landscaped lush gardens in the Madison Park Medical Center, at 3511-3525 Pacific Coast Highway. I was astonished to see the effort put forth to make it feel more like a resort than a hospital. Between the facilities and ambiance—all Five Star—and with many of Beverly Hills and Los Angeles’ top surgeons on her team, clients areassured of real Beverly Hills star treatment!</p>
<p>VIPs included former Universal Executive/Producer, Thom Mount; NBA star DJ Mbenga; actress Tracey Bingham; Producer/Director Mark Harris and others. During the packed event Hashemizadeh announced that her annual Invitation-Only Christmas Charity Ball would take place on Saturday, December 3, 2011 at the W Hotel, in Hollywood. Proceeds benefit the not-for-profit Urban BornYouth Center, its After School Programs and One Million Gifts Now.“With the growth of my own business and goodness and love I have from family and friends comes giving back to those less fortunate; something we should do especially now when so many are experiencing difficulttimes,” Hashemizadeh said. For her Holidayevent she’s teamed with legendary entrepreneur and music mogul Percy Miller (aka) “Master P.&#8221; Together they will host the exclusive Red Carpet ball. Beverly Hills-based, Millerstrives to remain connected and involved in the heart of communities most in need. At Christmas and always, his hands on approach gives hope to at-riskchildren by offering programs to educate, rehabilitate and give supportive tools to inner-city children and their families. Teaming with like-minded Hashemizadeh was a natural fit.</p>
<p>“We are both passionate about giving back and making a difference in the lives of at-risk children in our inner-cities,” said Miller. “Reaching out to kids by giving them support and tools they need is key to their future and to solving issues that plague our urban communities. Getting people involved in the Urban Born Movement on how they can make a differenceis a personal goal of mine.” UrbanBorn is a 501(c)(3) nonprofit organization founded in 1999 by Johnel Langerston to create and build a paradigm shiftin urban communities nation wide through cause-and-effect programs, interactive multimedia content, seminars, and educational programs for elementary and middle school children.Urban Born services are free of charge. The Center is in the “heart of the hurt”at 1782 N. Spring Street, Los Angeles, CA.</p>
<p>Hashemizadeh said, “Percy and I are working together on this because we support the same goals: to help children achieve the best futures we adults can offer. We are committed to making certain that no child is left behind. We can achieve that with charitable work in inner-city areas that need our help.”</p>
<p>Visit: <a href="http://www.urbanborn.org" target="_blank">www.urbanborn.org</a></p>
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